{"product_id":"fino-har-mask","title":"Fino Hair mask","description":"\u003cdiv\u003e\n\u003ch2\u003e✨ Shiseido Fino Premium Touch Hair Mask • 230g\u003c\/h2\u003e\n\u003cp\u003eThe iconic \u003cstrong\u003ered jar that broke the internet\u003c\/strong\u003e — and for very good reason. Japan's \u003cstrong\u003e#1 cult-favourite deep conditioning treatment\u003c\/strong\u003e is the at-home ritual that delivers genuine, \u003cstrong\u003esalon-quality repair in just 5 minutes flat\u003c\/strong\u003e, without the salon price tag. Powered by \u003cstrong\u003e6 concentrated beauty serum ingredients\u003c\/strong\u003e — including Royal Jelly EX, Lipidure EX, and PCA — this rich, creamy mask doesn't just coat your hair with temporary softness; it \u003cstrong\u003epenetrates deep into every strand\u003c\/strong\u003e, repairing damage from the inside out and leaving hair impossibly glossy, silky, and transformed after just one single use. \u003cstrong\u003eThis is not a trend. This is the standard.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e✨ Key Features \u0026amp; Functions:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e👑 \u003cstrong\u003eRoyal Jelly EX — The Ultimate Hair Nutrient\u003c\/strong\u003e — Directly replenishes the hair's essential nutrients, proteins, and amino acids that are stripped away by heat styling, colouring, bleaching, and UV exposure — actively restoring strength, elasticity, and a healthy, radiant shine from within each strand\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003ePCA (Pyrrolidone Carboxylic Acid) — Superior Moisture Retention\u003c\/strong\u003e — Clinically proven to increase moisture retention in damaged hair by an outstanding \u003cstrong\u003e25–40%\u003c\/strong\u003e, creating a lasting hydration effect that keeps hair feeling plump, soft, and nourished long after rinsing — not just while the mask is on\u003c\/li\u003e\n\u003cli\u003e🛡️ \u003cstrong\u003eLipidure EX — Lipid Barrier Restorer\u003c\/strong\u003e — Reconstructs the hair's natural protective lipid barrier that is typically destroyed by chemical processes and environmental damage, proven to \u003cstrong\u003eimprove combability by 50%\u003c\/strong\u003e — meaning dramatically less breakage, less frizz, and effortlessly manageable hair from root to tip\u003c\/li\u003e\n\u003cli\u003e🌟 \u003cstrong\u003eDimethicone + Aminopropyl Dimethicone — Mirror-Like Shine\u003c\/strong\u003e — A high-performance silicone complex that seals and smooths the hair cuticle with extraordinary precision, reflecting light evenly across every strand for that \u003cstrong\u003eglossy, mirror-like, straight-from-the-salon finish\u003c\/strong\u003e that is immediately visible after the very first use\u003c\/li\u003e\n\u003cli\u003e💎 \u003cstrong\u003eSqualane — Weightless Deep Nourishment\u003c\/strong\u003e — A featherlight, skin-identical emollient derived from nature that deeply nourishes and softens hair without heaviness, without greasiness, and without weighing fine hair down — delivering pure, pure softness in every single wash\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eTocopherol (Vitamin E) + BHT — Antioxidant Shield\u003c\/strong\u003e — A dual antioxidant system that actively protects hair fibres from ongoing free radical damage, UV-induced colour fading, and environmental stressors — helping colour-treated hair stay vibrant and true for significantly longer between salon visits\u003c\/li\u003e\n\u003cli\u003e🎨 \u003cstrong\u003eColour Protection\u003c\/strong\u003e — The formula's unique blend of nourishing and barrier-protecting actives works to \u003cstrong\u003epreserve and extend hair colour\u003c\/strong\u003e, making this the non-negotiable weekly ritual for anyone with dyed, bleached, highlighted, or colour-treated hair\u003c\/li\u003e\n\u003cli\u003e⚡ \u003cstrong\u003eFast-Acting, Visible Results\u003c\/strong\u003e — Unlike most deep conditioning masks that require 20–30 minutes to show results, Fino's advanced Japanese formulation is \u003cstrong\u003eclinically engineered to work in as little as 5–10 minutes\u003c\/strong\u003e, delivering noticeably softer, smoother, and shinier hair from the very first use\u003c\/li\u003e\n\u003cli\u003e🏺 \u003cstrong\u003e50+ Treatments Per Jar\u003c\/strong\u003e — One 230g jar provides a remarkable \u003cstrong\u003e50+ individual treatments\u003c\/strong\u003e, making this an extraordinarily cost-effective luxury that proves the best haircare in the world does not have to cost a fortune\u003c\/li\u003e\n\u003cli\u003e🇯🇵 \u003cstrong\u003eMade in Japan\u003c\/strong\u003e — Formulated and manufactured to the highest Japanese quality standards by Shiseido — one of the most respected and trusted beauty houses in the world for over 150 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e📋 How To Use:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended Frequency: 1–2 times per week\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStandard Application:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eShampoo first\u003c\/strong\u003e — Wash hair thoroughly with your regular shampoo to remove all buildup and open the hair cuticle for maximum ingredient absorption\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWring out excess water\u003c\/strong\u003e — Towel-dry or wring hair until damp, not dripping wet — this is critical to prevent the mask's active ingredients from becoming diluted and underperforming\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScoop and warm\u003c\/strong\u003e — Using the spatula or your fingers, scoop approximately \u003cstrong\u003e2 teaspoons\u003c\/strong\u003e for medium-length hair. Rub the product briskly between your palms to gently warm it up — this activates the ingredients and aids even distribution\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply mid-length to ends only\u003c\/strong\u003e — Begin at the tips first where damage is most severe, then work upward to the mid-lengths. \u003cstrong\u003eDo not apply to the roots or scalp\u003c\/strong\u003e to avoid greasiness, product buildup, or unwanted weight at the roots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComb through\u003c\/strong\u003e — Use a wide-tooth comb to distribute the mask evenly and ensure every strand is thoroughly coated for consistent, all-over results\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeave on for 5–10 minutes\u003c\/strong\u003e — Allow the formula to absorb and work its repair magic; there is no benefit to leaving it on longer than 10 minutes, as this can cause buildup or flatness, particularly in fine hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse thoroughly\u003c\/strong\u003e — Rinse completely with lukewarm water until the water runs perfectly clear, ensuring no product residue remains — incomplete rinsing is the primary cause of limpness or buildup\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Salon-Level Upgrade \u003cem\u003e(Heat Boosting Technique)\u003c\/em\u003e:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAfter applying and combing through the mask, \u003cstrong\u003ewrap hair in a warm towel\u003c\/strong\u003e or cover with a shower cap to trap body heat\u003c\/li\u003e\n\u003cli\u003eLeave on for the full \u003cstrong\u003e7–10 minutes\u003c\/strong\u003e — the gentle heat opens the hair cuticle further, allowing the 6 serum ingredients to penetrate more deeply for \u003cstrong\u003edramatically more intensive repair\u003c\/strong\u003e and even more extraordinary results\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cblockquote\u003e\n\u003cp\u003e💡 \u003cstrong\u003ePro Tip:\u003c\/strong\u003e For targeted intensive repair, apply the mask to your hair tips first, allow it to sit for 2–3 minutes, then \u003cstrong\u003ereapply a second layer focusing on the most damaged mid-length sections\u003c\/strong\u003e before rinsing — a double-application technique favoured by Japanese beauty professionals for ultra-damaged or bleached hair.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003c\/div\u003e","brand":"Fino","offers":[{"title":"Default Title","offer_id":46258213912762,"sku":"56622821012762","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/8225\/4778\/files\/Untitled_3ef8a872-5a62-4fc9-86f1-043f48318fbb.jpg?v=1787240808","url":"https:\/\/jhenbeautyco.com\/products\/fino-har-mask","provider":"JHEN Beauty","version":"1.0","type":"link"}